| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-309-029 | HNA Group: Moving China''s Air Transport Industry in a New Direction | Kirby, William C.;McFarlan, F. Warren;Manty, Tracy Yuen | General management | Marketing Management( IMS5544 ) |
| 2 | 9-500-070 | Priceline.com: Name Your Own Price | Dolan, Robert J. | Marketing | Marketing Management( IMS5544 ) |
| 3 | 9-505-031 | Nectar: Making Loyalty Pay | Deighton, John | Marketing | Marketing Management( IMS5544 ) |
| 4 | R0202A | Stick to the Core--Or Go for More? (HBR Case Study and Commentary) | Waite, Thomas J.;McCallum, Gordon;Whitney, John O.;Rust, Roland T.;Zook, Chris | Other | Marketing Management( IMS5544 ) |